Mottainai is a Japanese word meaning "Don't waist that with value".  It is about respecting the materials, the effort, time and thought put into make something and finding a new use... instead of casting aside.

Our Japanese American take on Mottainai is to blend both cultures fabrics, design, art and style. Taking pieces that could be perceived as "common" and breathing new life into them to create one-of-a-kind statement pieces you won't find anywhere else.